THE TAILGATE TO END ALL TAILGATES
SIERRA HD HDNA
An unrelenting drive to work hard and play harder. A passion for heavy toys and premium amenities. This campaign celebrates a team of influencers and those who push & pull their passions to the max, like it’s written in their DNA.
:60 ANTHEM SOCIAL/DIGITAL
:30 BROADCAST
VEHICLE OVERVIEW SOCIAL/DIGITAL
FIRST REACTION SOCIAL/DIGITAL
PRINT / PHOTOGRAPHY
PRECISION EXPERTS SOCIAL/DIGITAL
A digital-first campaign for the GMC Sierra LD.